5th Gear Marketing

I started as a graphic design intern with 5th Gear Marketing in December of 2023, primarily creating the company's social media posts, among any other visuals needed for the brand. When I started with 5th Gear Marketing, the style was very colorful, bold, and graphic, and after a short time working with the existing style, it was time for a switch in the brand's visual identity. As the sole designer for the company I led the visual changes, changing the direction to a more sophisticated and modern look. I use photography, videos, and a font pairing of serif and sans serif fonts to achieve this. I create six posts for each week, consisting of animated videos to add intrigue to the posts. The videos linked below are examples of what I create on a weekly basis, and the photos illustrate the switch from the company's original style to the new branding.